The Book I Wish I Had Read 5 Years Ago

Today we depart from our originally scheduled content to celebrate the release of Nick’s book The Sweaty Startup.

On July 1, 2019, I sent my friend (though he was a random guy writing on Reddit at the time) Nick Huber a poorly written cold email.

I didn’t know it then, but that email would change the course of my life.

Nick was writing on the subreddit r/entrepreneur and he was saying things that were counter-positioned to any business advice that you would normally receive, and that totally made sense.

Normal Advice vs. Nick’s Advice:

• Take the leap and start your dream job. → Don’t quit your day job, work full time and start your business.
• Chase your passion. → Find a boring business with a fax machine and make it better.
• Build a business plan. → Get to work and learn on the job.
• Pitch investors. → Bootstrap with minimal capital and make money day one.
• Create something revolutionary. → Do common things uncommonly well.

Nick and I got on a consulting call (the first $100 he ever made online!), and he helped me grow my CPA firm with some great advice. The best advice he gave me was to focus on recurring revenue streams instead of one-off projects. That insight actually helped plant the seed for the Better Bookkeeping business model, and has transformed how we serve clients.

Flash forward to us working together, Nick convincing me to get on Twitter, and then partnering together in RE Cost Seg 3 years ago. I am fortunate to call Nick a friend, and have had a front-row seat watching him build The Sweaty Startup from a Reddit account into a movement with hundreds of thousands of followers who are building real, profitable businesses.

Since Nick began sharing his approach, I’ve watched dozens of entrepreneurs build six and seven-figure local service businesses - from pressure washing companies to property management firms - all following his simple yet effective playbook.

Not apps. Not tech platforms. Not “revolutionary” ideas.

Just boring, profitable businesses that solve real problems.

The Book Is Finally Here

The Sweaty Startup: How to Get Rich Doing Boring Things is released today, and I couldn’t be more excited to share it with you.

Nick has always been a clear, direct communicator, and one of the best copywriters I know. The book delivers exactly what you’d expect from him - practical, no-nonsense advice about building profitable businesses that don’t require genius ideas or venture capital.

If you’ve ever thought about starting a business but felt overwhelmed by the conventional startup advice, this book provides a refreshing alternative path. It’s the distillation of everything Nick has been teaching through his content for years.

Special Book Launch Perks:

Nick is also offering some great bonuses for bulk orders and has a book signing event planned. You can check out all the details here for info on how to get your copy signed and access special launch offers.

Enjoy the read! If Nick's approach has already impacted your business journey, I'd love to hear about it—just reply to this email with your story.

All the best,

Unsubscribe​ · ​PO Box 130844, Houston, TX 77219